Hi, I'm Karin Roest

Founder of Purposely Famous

It all begins with your purpose. Maybe you want to turn your passions into a business or you’re ready to scale and go from local to national to global notoriety. Whatever it is, I’ve seen first hand all the strategies, techniques and insights that the most successful people in the world use to achieve their A-List status… and I’m ready to share them with you.

Trusted by Companies and Visionaries Around the Globe


What Can I Do For You?

Everyone, even you, has something that clients will eagerly pay for with their hard earned cash, without exception. And people all over the world are discovering how to cash in on hidden talents, and monetize their passions in the age of the internet… 

If you’re a lot like other people, you’re probably struggling to figure out exactly how to offer something of greater value to the world while living the exact lifestyle you want. 

But let me assure you that YOU are just as good as any thought leader, top entrepreneur or celebrity, and I know that whatever it is that you can offer to the world, you’re also capable to achieve “A-List” status for a GOOD purpose, and skyrocket your income AND your impact. 

Now, regardless of what you do, if you want to…

  • Kiss your corporate 9-5 job good-bye and become your own boss – FOREVER 

  • Clarify your messaging and package it into one signature system so you never have to reinvent the wheel again – your book, online course, speaking topics, workshops, live events, and TED talks 

  • Know exactly what to say, how to dress, and how to get exposure in the media & publicity, not only because of what you do, but also because of who you are 

  • Know how to get paid 5-figure speaking fees, get 6-figure book deals, and parlay that into million dollar advances for the next book and New York Times Bestselling author titles 

  • Run your business on autopilot using the best online tools with the most qualified team to run it for you, so that you never have to worry about money again 

  • Finally let go of that old identity ingrained in you from your family, school, and job that doesn’t serve you anymore and step into the spotlight just for being you...

Then you’ll need a systematic, PROVEN approach that helps you reach your dreams and make money doing what you LOVE.  This is where the Purposely Famous System comes in.

“I took another course that helped me launch a business but never did it as it wasn’t in alignment with who I am. Then, a few months after working with Karin, she helped me get clarity and create a lifelong business plan aligned with my soul and connect with people in an authentic way. So I went from having no business to a full business with clients, I have no email list and no social media following but enrolled 15 people in my first program ever and got 20x private clients. Now, I’m systemizing everything to have more free time, I’m bringing on my first team member and ready to take it to the next level!”

- Makhosi Pitts, www.theroyalshaman.com

"I made $8,000 USD in the first 2 weeks of working with Karin! Now I have more free time to spend with my kids and use my voice to empower women who want to speak their truth too"

- Christine Miskinis, www.rockitoutwoman.com

As a Celebrity Talent Scout and Producer turned Thought Leadership and Business Coach, and having worked with some of the world’s most successful people, I know what it takes to achieve these high levels of success.

Fame is a system, but it doesn’t mean much without purpose as your foundation. Once you learn the steps, you’ll have a FRAMEWORK that keeps you organized, confident, and operating at 100% of your potential to reach ALL of your dreams (instead of 80%…you know who you are!)

I’ve created the Purposely Famous Programs to help ordinary people like YOU who have a purposeful message, service, or product run a successful business so that whatever you have to offer to the world gets the space, income, and impact it deserves.

Master the Purposely Famous Milestones

Thought Leadership Branding

The Thought leadership Incubator forms the foundation for your business based on your purpose and contribution to the world. 

Find your Super Fans

Learn how to find the right people that connect with you AND your business, who will be your loyal supporters, will spread the word about you because they love what you do and will LOVE paying you too.

Become an Influencer

Authority does not just magically exist, it is created. Become a master networker by leading with authenticity as you build relationships and get more visibility.

Purposeful Profits

Master the art of charging high prices for your products or services as other global thought leaders do so you can stand firm in your true value and get paid for it too. 

Start a Movement for the Masses

Use our 4-step system to inspire millions with your message, story, gifts, and life experiences.

Achieve Local to National to Global Fame

Learn A-LIST strategies on how to become an influencer by getting mainstream media exposure via radio, TV, other A-LIST mediums and thow to get 7-figure sponsorship and investment deals.

When you work with me, you will learn how to use a proven system to do a deep dive into who you are, your passions, purpose and skills and package them into one signature brand that puts you on the map. 

You will learn how to use this signature brand as the basis to align all your revenue streams with your purpose as you become known as THE go to person for whatever you want to be known for (you need to pick this or else the wrong people will pick it for you!) 

After building a strong foundation for your business, you’ll learn how to use a methodical system to create your SUPER FANS, and learn how to use the same system that Fortune 500 companies use to create practically 80% of the content you need for your marketing, messaging, and content. 

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“I feel incredibly lucky to be working with Karin for my business and life! What makes Karin unique is she has the perfect combination of business savvy and psychological mindset that allows me to step up and really live into my purpose for my work- which is to help change the consciousness of what's possible in schools and education. What initially attracted me to Karin was her incredible history and life experience that she has created for herself. Why I love working with her now is because she really believes in me and my potential- this is priceless and gives me the business framework and structure needed to make my dreams a reality. Karin Roest Rules!”

- Anne Marie Sebastiani

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“I want to sincerely thank you for all the time we’ve spent together this year, it’s been really excellent working with you. It’s certainly been more excellent for me than what I’ve made you aware of; generally I hang up from our conversations and feel electrified and ready to take action — that’s huge. You’ve lifted me to a place where I’m finally allowing myself to really believe in me and the abilities that I have. My certainty that you’re the one I’m supposed to be with and work with as I continue to make it “big” and make a bigger impact in the world is as clear as it was when we started having these conversations months ago. I have top respect for you.”

- Tony Esteves

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“Karin really has my best interests in her heart and really focuses on my individual situation. She is encouraging and challenging while understanding and her coaching never feels overwhelming or "canned." Before worked with her, I was overwhelmed with all the things I was learning about starting a new transformational speaker and coaching business. Now, I feel a lot more confident to talk about my business plans with strangers and to develop collaborative relationships wherever I go. 

Every day I'm more committed to my work than ever before. I can finally see a clear path to achieve my goals!”

- Nylda Dieppa


That’s why I created the… the PURPOSELY FAMOUS SYSTEM. Because after observing the success of those that I worked with, I applied their mindsets and strategies to myself; by doing this systematically and combining it with my own research and purpose, my results increased beyond my expectations!  

The Purposely Famous system is a combination of everything I learned from observing what the most successful people and businesses in the world do, knowledge of the best modern business practices, and years of scientific data and psychological behavior research.

Back when I worked only with celebrities full-time, I had tons of 5-Star perks, I spent money like​ water, and even turned away big paychecks because "I just wanted to save the world."

That made others millions while my income was up and down, along with my self-esteem and victim attitude.

But FAME is a system, so here's what happened when I used it

with PURPOSE for me:

I re-launched my business in 2013 to be more heart-centered and went from making $100 to $100,000 my first year as a certified coach.

I doubled my annual income each year for the next three years without paying a dime for advertising, I had no social media following or fancy website, and never tapped into my celebrity network… while working only part-time.

I learned how to get paid $15,000 for one hour consulting calls, negotiated $400,000 deals in 5 emails, and had the Hollywood titans fly me around the world in business class and paying 3x more for doing 3x less work.

I’ve cracked the code on how to travel, work, and sleep where and when on my terms. Living in Africa, Asia, and Latin America for 20 years now, I recently lived in Brazil, walking distance from the best beaches…checking off one of my biggest bucket list dreams!

Now, I only work with my ideal clients and build passive income so I can maintain this lifestyle and contribute bigger and bigger to the world: F.O.R.E.V.E.R.

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I’ve worked behind the scenes as a producer, talent agent, booking agent, celebrity scout, promoter and any other role as needed that would help get the job done right. 

My work was either alone or with a stellar A-LIST team of managers, publicists, production crews, Fortune 500 executives in which we worked our rear ends off(!) to brand, market, and get the talent to the big stage.

Many people on these A-LIST teams and celebrities themselves have become authentic friends, others business partners, and some would not remember who I am because I was the “behind-the-scenes” girl working with their manager, agents, publicists, and crew making sure everything is executed properly. 


As all people who work with celebrities and high-end clientele, we’re under strict confidentiality contracts to protect their identity… that’s why they pay us the big bucks:) Anyone in the industry knows that it’s like sudden death to your career as well as to your friendships if this confidentiality is broken. I joked once about writing a book about all the crazy stuff I had seen behind-the-scenes, and my colleagues didn’t talk to me for a week! It’s a very sensitive subject ☺


However, I’ll name as many names as I can or share case studies about their trajectories so you see how we can apply the same strategies for you. 

The range of earnings from the public figures I’ve worked with: $5,000 usd to $500,000 per 40-minute speech, average 2-hour live performance fees paid were $10,000 usd to $1 million usd or more, or I’ve secured media and publicity opportunities with a reach of multi-millions of people worldwide only from interview in the mainstream media.

I recently rebranded a company up to par with the same caliber of global forward-thinking brands such as Apple, Zappos, and Airbnb. It was a rigorous process to package their vision with scalable revenue streams but we succeeded and the company was ecstatic with the results.

I helped secure $5 million USD+ in investments and sponsorships for festivals and concerts.

Can you earn this much someday and get this much exposure? Anything is possible. Most people do not get to this level of income or impact, but I would love to see more people achieve that because I believe they can if they have the right guidance; that is exactly  why I do this type of work.


CAA and William Morris Endeavor who represent the world’s top tier A-LIST actors, musicians, authors, and more.


I often hire copywriters from top advertising agencies like J. Walter Thompson, one of the world’s leading advertising agencies, so select clients can have the same caliber of branding and marketing jargon.

My network includes industry mavens who have helped no name authors become New York Times Best Sellers, to producing and marketing major world events such as the Olympics, Fifa World Cup, Rolling Stones to Beyonce concerts, to TED events and media experts connected to the New York Times, to the Ellen Show, or other primetime media outlets.


I have a number of behind-the-scenes friends who have directly helped numerous people reach the New York Times Bestseller lists and achieve other globally recognized awards or notable positions. We share information privately to help everyday people rise to the same levels and save time and money along the way.


I’ve produced live events globally with artists such as Britney Spears, Pussycat Dolls, Pitbull, Macklemore and Ryan Lewis, David Guetta, Tiesto, and many more.


For public figures, please note the list of categories again - Grammar Award winning musicians, Nobel Peace Prize winners, highly paid TED talk speakers, New York Times Best Selling authors, renowned philanthropists, the world’s top ranked electronic music DJs, Cirque Du Soleil performers - as I legally can not mention specific names. Neither one person nor I should take credit for making a Thought Leader famous (it takes an army) so I don’t want to give that impression that I did.


I interned at the United Nations in college and have since partnered with various global philanthropic entities over the years. I’ve worked with philanthropists who get paid on average $50,000 usd for one 40-minute speech.


I worked at AM ONLY, representing North America’s biggest electronic roster organizing David Guetta and Tiesto’s tours, and the Lavin Agency speaker’s bureau but was fired from both. After running my own successful projects for many years, it was a blessing in disguise as I learned there is an organized system to make people famous. I respect both of these companies but I wasn’t into their vibe or being part of that system.


My focus now is helping people from any background or social status who is committed to make a bigger impact and enough money to do so.

I’ve officially worked as a Thought Leadership Strategist for non-celebrities and private clients since 2013. Some of the results I’ve helped them achieve include:


A client made $8,000 in the first 2 days and $80,000 usd within two weeks of joining one of my group programs, based on only two signature templates I provided. I’ve made $20,000 usd in one hour from one prospect with the same template consistently as well and closed $100,000 paychecks from the same as well.

A client doubled his income based off of one profound yet controversial idea that the press loved. Now the media is coming to him, including major TV networks such as the Today Show and Good Morning America, and a documentary is in the works.

Combining the best business practices from the multi-billion dollar coaching and celebrity industries, I streamlined the best practices because you need the best of both worlds, this has worked for myself and to help you get results the fastest and with purpose.


Over the years, I’ve also worked with a lot of “grumpy thought leaders” aka people who get famous too fast. When you’re in the big matrix of celebrity-hood, this is common. So I’ve made it a personal agenda to run my business with integrity and help others keep the same high standard. There’s no point in changing the world if you can’t be an upright person yourself. With my own business, I can make this a priority.


I've traveled to 40 countries but been based mostly in Asia and Latin America booking tours and producing tours since the year 1999. Big investors and sponsors had multi-million dollar budgets but no experience with Western talent, so asked me to find top Western talent for concerts and festivals. I booked the talent at Hollyword powerhouse companies such as UTA, WME, CAA, The Agency Group to negotiate fees and contracts, often setting up binders in escrow to make sure the artist would get paid, then worked with Management and the Artist's Publicists and in-house team for promotion, marketing plans, execution, etc.


At the events, I was in charge of executing on every detail in the contracts, from the merchandise sales, to guest lists, visas for the artists, flights, catering and backstage hospitality, accounting for the local promoter and taking care of the artist and their egos, :) ground transportation, media interviews, meet & greets, soundcheck, sound and lighting, staging, security, coordinating arrival and departure times, load in and load out, meanwhile keeping the artist, their entourage and friends, dancers, and production crew happy.


The biggest stand alone event was Britney Spears back in 2002, doing hospitality with her main Tour Manager for her and her A-Team + her crew of 100 that flew in just for these events and the local tech team in Mexico City of 100 people for 2 shows of 50,000 people each. Those were the biggest shows in the entire world from any artist that year.


For tours... I directly did David Guetta and Tiesto's tours with AM Only (now Paradigm). They have smaller crew but many, many back to back dates year round. I've done hundreds of DJ bookings and tours in Asia and Latin America since 2000 every weekend for years + 5-star hospitality for all.


In Asia, I did the Pussycat Dolls tour when they were the biggest girl band worldwide in 2009, then soon after Pitbull, Spandau Ballet, Macklemore and Ryan Lewis in Hong Kong, The Rolling Stones in Abu Dhabi and Christina Aguilera but more on the production side for her in Malaysia and Curacao.


The Cirque Du Soleil shows in Asia where a dream but with 30-100 performers each gig, these were WAY more demanding than pop artists as their set up is super complex and dangerous if not set up properly.

People worldwide hired me because I know how to a Western artist needs to be treated in foreign countries so they walk away saying it's their best gig ever, even if uncontrollable chaos erupts behind the scenes. 


Too often you'll travel overseas and the local promoters won't have things organized, the catering they promised isn't there, neither is the technical set up, or they just don't have the intuition to get a drink in your hand when you want it or take you to the best places in the city for sightseeing.


That is why I know EXACTLY what needs to be communicated in advance to anyone on the other side as I've been in there shoes myself.

I was a talent agent at the speakers bureau called the Lavin Agency, known for booking visionaries and thought leaders such as Nobel Peace Prize Winners and highly paid TED talk speakers.  As wonderful as these people are, this was were I really saw that fame is a system and I felt like I was part of a system that created famous people but I didn't get to see or be part of the heart-centered part of it.

This was all a lot of work to do that pushed me beyond my comfort zone every day, especially being young and naive straight out of innocent Idaho. So that's why the year of meditation in silence helped so much to find my balance and purpose, I wouldn't be who I am today without going that deep and drastic.


This is why I encourage you to do the unordinary and go beyond what you think your limits are, because on the other side is the best version of yourself too.


I’ve always been the behind-the-scenes-girl, doing what I love, making a generous enough income to travel the world, spend what I want and where I want. Only recently have I chosen to launch what I do publicly because I have a dream to help as many people possible…because no one can do that alone. 

I share the techniques I’ve used with clients so they get similar results which do not require a big online presence in the beginning by choice (thank goodness, right?). And social media is only one strategy of many that can help you make a big impact. You’ll learn more about how you can choose to stay behind the scenes, a minimalist, or philanthropist if you work with me.

Let's Take Your Purposely Famous Business & Life to the Next Level!